Cookie & Privacy Policy

Last updated: August 22, 2025

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website https://ultimatelinings.com. Personal data is any data by which you can be personally identified.

This policy explains what data we collect, how we collect it, for what purposes, the legal basis for processing, and the rights you have under applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and relevant U.S. privacy laws.

2. Data Collection on Our Website

Who is Responsible for Data Processing

Data processing on this website is carried out by:

Ultimate Linings, LLC
1155 Richard Petty Way
Lebanon, TN 37090
United States
Phone: +1 800-989-9869

The data controller is the legal entity responsible for determining the purposes and means of processing personal data.

How We Collect Your Data

  • Direct input: Data you provide via our contact form, quote request form, or email.
  • Automated collection: Certain data is collected automatically when visiting the site, e.g., browser type, operating system, IP address, date/time of access.
  • Through cookies and similar technologies: Explained in Section 5.

Purpose of Data Processing

We process your data to:

  • Ensure error-free display of the website.
  • Analyze user behavior to improve our offerings.
  • Process inquiries and orders.
  • Comply with legal obligations.

3. Your Rights as a Data Subject

Under GDPR (if applicable) and other privacy laws, you have the following rights:

  • Right of access (Art. 15 GDPR) – Obtain information about your stored personal data.
  • Right to rectification (Art. 16 GDPR) – Request correction of inaccurate data.
  • Right to erasure (Art. 17 GDPR) – Request deletion of your data where legally possible.
  • Right to restriction of processing (Art. 18 GDPR).
  • Right to data portability (Art. 20 GDPR).
  • Right to object (Art. 21 GDPR) – Object to processing based on legitimate interests.
  • Right to lodge a complaint – With a supervisory authority in the EU or your local privacy regulator.

To exercise these rights, contact: privacy@ultimatelinings.com.

4. Data Security

We implement technical and organizational security measures, including:

  • TLS/SSL encryption for all site traffic.
  • Regular server patching and security audits.
  • Restricted access to data on a “need-to-know” basis.
  • Monitoring and logging of server activities.

5. Cookies

Definition

Cookies are small text files stored on your device by your browser. They do not harm your device.

Types of Cookies Used

  • Essential cookies – Required for website functionality (legal basis: Art. 6 (1) f GDPR / legitimate interest).
  • Preference cookies – Store settings (e.g., language, location).
  • Statistics cookies – Collect anonymized analytics data (legal basis: consent per Art. 6 (1) a GDPR).
  • Marketing cookies – Track usage to deliver relevant advertising.

Third-Party Cookies and Services

We use Google Tag Manager (Google Ireland Limited) to deploy and manage the third-party tags listed below. Tag Manager itself does not collect personal data; it loads the tags a visitor has consented to, per the categories in our cookie banner.

Google Analytics (GA4)

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Used for statistical analysis of site usage. Data transferred to the USA under the EU-U.S. Data Privacy Framework. Category: Analytics. Legal basis: Consent (Art. 6 (1) a GDPR).

Google Maps

Provider: Google Ireland Limited. When you access a page with an embedded Google Map, your IP address is transmitted to Google servers. Category: Analytics. Legal basis: Consent.

YouTube Videos

Provider: Google Ireland Limited. We embed YouTube videos in “privacy-enhanced mode” to limit tracking until you click play. Category: Analytics. Legal basis: Consent.

Google Ads

Provider: Google Ireland Limited. Used to measure the effectiveness of advertising campaigns and to support remarketing. May set an advertising identifier used to show you relevant ads on other sites. Category: Marketing. Legal basis: Consent.

Meta Pixel

Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. Used to measure advertising effectiveness on Facebook/Instagram and to build remarketing audiences. Category: Marketing. Legal basis: Consent.

LinkedIn Insight Tag

Provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland. Used to measure advertising effectiveness on LinkedIn and to build remarketing audiences. Category: Marketing. Legal basis: Consent.

Microsoft Advertising (Bing UET)

Provider: Microsoft Corporation, One Microsoft Way, Redmond, WA, USA. Used to measure advertising effectiveness on Microsoft/Bing and to support remarketing. Category: Analytics. Legal basis: Consent.

Microsoft Clarity

Provider: Microsoft Corporation. Used for anonymized session-behavior analytics (e.g. scroll and click patterns) to help us improve the site. Category: Analytics. Legal basis: Consent.

Fraud Blocker

Provider: Fraud Blocker. Used to detect invalid/fraudulent traffic on our advertising campaigns. Category: Marketing. Legal basis: Consent.

ZoomInfo WebSights

Provider: ZoomInfo Technologies LLC, Vancouver, WA, USA. Used to identify the businesses that visit our website, based on network information such as IP address, so we can understand business interest in our products and services. Category: Marketing. Legal basis: Consent.

You can review or change which of these categories you've consented to at any time using the “Manage Cookie Preferences” link in the site footer.

6. Server Log Files

The website provider automatically collects and stores information in server log files that your browser transmits automatically:

  • Browser type/version
  • Operating system
  • Referrer URL
  • Host name of accessing computer
  • Time of server request
  • IP address

These are not merged with other data sources. Legal basis: Art. 6 (1) f GDPR.

7. Contact Form

When you send us inquiries via the contact form, we store your data for the purpose of processing your request and for follow-up questions. Legal basis: Consent (Art. 6 (1) a GDPR) or pre-contractual steps (Art. 6 (1) b GDPR).

8. Changes to This Policy

We may revise this policy periodically. The current version will always be available at: https://ultimatelinings.com/cookie-privacy-policy/.

9. Contact

Ultimate Linings, LLC
1155 Richard Petty Way
Lebanon, TN 37090
United States
Phone: +1 800-989-9869
Website: https://ultimatelinings.com

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