Customer education is critical in the polyurea industry. Teaching our customers about polyurea’s wide range of chemistries, physical attributes and performance characteristics is central to establishing strong relationships and building trust in the coating and application.

17025. It’s not a Zip Code, but it does identify a critical area Ultimate Linings works in every day with customers that demand the absolute highest technical and performance standards for polyurea coatings.

Our single, most important goal at Ultimate Linings is to ensure that we provide our customers with the greatest opportunity for success when it comes to the performance, reliability and longevity of their products. That means educating customers on our coatings chemistries and application systems and developing best practices and long-term partnerships.

Here are three factors to consider—and questions to ask—to go beyond the “goo” when starting a business relationship with a polyurea supplier.

The chemical veteran joins the company for the next chapter of accelerating growth. Carter brings deep industry knowledge, strong commercial acumen, and leadership experience to Ultimate Linings to further scale the company in its next growth phase.